Business Bytes By Barb
A Newsletter for Business & Marketing Educators	May 1999

Professional Development Opportunities

There are a number of professional development workshops scheduled during the next few months for Business and Marketing Educators. A brief description of the various workshops is provided in this newsletter. If you would like to register, please fill out the registration form enclosed in this mailing.

Learning & Using Advanced Microsoft Word 97 Desktop Publishing

EMC Paradigm Publishing Company is sponsoring a one-day Advanced Microsoft Word 97 Desktop Publishing Workshop on Wednesday, August 4, from 9:00 a.m.-3:30 p.m. at McKenzie Career Center in Indianapolis. Learn to create professional-looking business and promotional documents including newsletters, flyers, brochures, letterheads, and Web page design. Learn about design templates, inserting graphics and designing materials. Dr. Judy Burnside, author for EMC Paradigm, will be the presenter. The workshops are open to any business and/or marketing teacher. There is no registration fee; however, workshops are limited to 24 participants as this is a hands-on session. Registration will be accepted on a first-come basis. Return the enclosed registration form to reserve your space for this outstanding workshop. CRU credits are available.

Internet Users' Guide

On July 13-16, we will conduct a workshop to develop Internet activities for your classes. Teachers will work in groups of two to develop activities and projects for use in classes such as law, marketing, business foundations, international business, computer applications, career planning and success skills, entrepreneurship, etc. This workshop is limited to 10 individuals. Knowledge of Internet is required. A small stipend, travel, and lodging will be paid. See enclosed registration form to register. CRU credits are available.

Minibasket/In-Basket Workshops

Plans have been made to conduct a four-day workshop July 19-22 in Indianapolis. The purpose of the workshop will be to prepare project-based learning activities for your classroom based on examples and real world problems from business and industry. Many teachers who have used the projects that have been developed over the past five years know how valuable they can be in your classroom. This is your opportunity to get involved and develop projects that you can use in your classes! You will work in teams of two or three, and all work should be completed during the workshop. All projects completed this summer will be printed, so you will receive all of the projects for use in your classes. A small stipend, travel, and lodging will be paid. Registration is limited to 20 individuals. See the enclosed registration form for more information. CRU credits are available.

IVA Summer Conference

The Indiana Vocational Association Conference will be held August 9-10 at the Radisson Hotel Keystone at the Crossing. You should be receiving conference program information soon. If you would like more information, contact Barb Beadle.

Business & Marketing Conference

The Business and Marketing Education Fall Conference will be held November 12-13, at the Adam's Mark Hotel in Indianapolis. Emphasis 2000: New Courses, Content, and Curriculum, Part II, will be the theme of the conference. Each participant will receive the completed curriculum grids for all of the Business and Marketing courses. These are only available at this conference. Since this is the year for textbook adoption, many of the exhibitors will have textbooks available for review and will be happy to talk with you. Mark these dates on your calendar and plan to attend. This is an important meeting for all business and marketing teachers! You will receive registration information the latter part of September.

Corporate View

When: Wednesday, July 7
Where: Indianapolis
Corporate View is a new program offered by ITP/South-Western that can be used in a variety of business and marketing classes. It takes students through a virtual work environment where they are asked to assume the role of interns at Corporate View, a multinational corporation consisting of six strategic business units. In the first book, students will be assigned to work for TeleView, a division specializing in telecommunications. The new interns will enter an extensive orientation program that explores various departments, or mission-critical functions, of the corporation. If you are considering adopting this program or would like more information, this would be an excellent one-day workshop for you!

Web Site

For current happenings and the latest updates in business and marketing education, visit our web site at: http://www.doe.state.in.us/octe/bme. The completed and revised course descriptions and content standards and performance expectations will be available on the web site by June 15. We will also be including our newsletters, workshop information and registration, and other pertinent topics and information. Please visit our site regularly as our hope is to use the Internet as our main form of communication to all business and marketing instructors.

Curriculum Development

During the past year, we have developed curriculum for the following courses: Business Law, International Business, Marketing Advanced, and Business Math/Personal Finance. We are currently developing Sports, Recreation, and Entertainment Marketing and Business Management. All courses developed last year and this year have been reviewed by business and marketing teachers during four one-day review meetings in April. The input provided by these teachers will be reviewed by our editing committee. Mary Tidd, Martinsville High School, and Karen Ross, Pike Central High School, will be reviewing all of the completed curriculum this month to see if instructional strategies have been given for all learning styles. We are still in need of business and industry reviewers for the content standards. If you know of business people who would be willing to review materials on their own, contact me.

Our plans for the summer will be to complete the Sports, Recreation, and Entertainment Marketing and Business Management courses as well as Hospitality and Tourism. We would also like to begin work on Financial Services Marketing and Shorthand/ Notehand. If possible, I would like to write content standards and performance expectations for these two courses during the summer. If you would be willing to work on either of these two courses, please contact me immediately. We still need help with our curriculum!

NBEA/IBEA Membership

As a professional business educator, you should be a member of the National Business Education Association. Your membership dues provides you with a subscription to the Business Education Forum and Keying In. Both publications are excellent resources for business educators.

IBEA has worked very hard to communicate to the Indiana Professional Standards Board the importance of a Business Education license. A recommendation will go before the PSB in June, and a decision on a separate license for Business Education may be made at that time. Less than 300 Business educators out of a possible 1,450 are members. We need your support! Membership dues are $60 for NBEA and $15 for IBEA. A membership form is enclosed. Why not do the professional thing? Join NBEA/IBEA!

Glad Your Asked

Several calls and letters have been received in my office regarding certain issues in business technology education. Here are a few of the most asked questions and a response:

Question: Does a Computer Endorsement certify you to teach Keyboarding?

Answer: Keyboarding is a course offered as part of Business Technology Education. Therefore, only individuals licensed in Business Education are certified to teach keyboarding. A Computer Endorsement does not certify an individual to teach keyboarding. According to the Indiana Professionals Standards Board, keyboarding can only be taught by a licensed business education major. This can be verified on page 26-27 and page 10 of the Assignment Code approved by the Indiana Professional Standards Board on March 18, 1993.

Question: What does a Computer Endorsement certify an individual to do?

Answer: According to the Administrative Guidelines of the Indiana State Board of Education, the holder of a Computer Endorsement is eligible to teach a survey computer literacy course or serve as a building level computer advisor. (511 IAC 10-1-13) They are not eligible to teach keyboarding.

Question: We have a Technology Education teacher teaching Desktop Publishing and Computer Applications courses. Are they certified to teach these courses?

Answer: These courses are not offered as part of the course offerings in Technology Education. However, Business Technology Education does offer Computer Applications which includes Desktop Publishing as part of their course offerings. Although Technology Education does integrate desktop publishing as part of their regular course offerings, they are not certified to teach a stand alone course in Computer Applications or Desktop Publishing.

Etiquette Tips

When it comes to business etiquette--or the lack of it--I'm not easy to shock. But I was taken aback by the manager who clipped his fingernails during a meeting, then turned to the woman sitting next to him and said, quite nonchalantly, "oh, that didn't go into your coffee, did it?"

Most people aren't rude on purpose. A lot of bad business behavior stems from habits that may be unconscious. So the trick is to tune in and realize what your behavior may be telling other people about you.

Many people don't realize that manners in meetings are important. You may be judged by others without realizing it. Here's what you can do:

• Greet people when you arrive at a meeting. As other participants arrive, introduce yourself to anyone you're not acquainted with.
• Be on time and be prepared. Arriving late is rude, and failing to prepare for your part of the meeting makes you look like the kid who gets caught not doing his or her homework.
• Groom yourself elsewhere. It's unacceptable to apply lipstick, comb your hair, clip your fingernails, or give yourself a manicure while you're sitting at a meeting table.
• Be alert. Resist the urge to put your feet up. Lean on the table, or slouch during a meeting. Break any habits that suggest nervousness or disinterest in what's being said.
• If you must leave early, let people know before the meeting begins when you will be leaving and apologize for any inconvenience this may cause.
• Clean up after yourself. Throw away discarded papers, soda cans, paper cups, and any other trash you may have generated. Don't expect someone else to clean up your mess.

Barbara Patcher, Competitive Edge. For a free copy of her newsletter, visit www.patcher.com on the Web or call 609 751-6141.

Asian Etiquette Video Series

International Business Etiquette: Asia & The Pacific Rim is a 223 page paperback published by Career Press. It addresses the do's and taboos of 13 countries in this part of the world. Each chapter also contains a special "Whatever You Do...Don't section to help you avoid committing what are perceived as faux pas in each country.

Also available are four Asian videos on etiquette.

• A Candid Viewpoint of the Customs and Manners of Japan
• A Candid Viewpoint of the Customs and Manners of Hong Kong
• A Candid Viewpoint of the Customs and Manners of Singapore
• A Candid Viewpoint of the Customs and Manners of Thailand

Visit the web site at www2.eos.net/atease/asia or call 800 873-9909 for a brochure.
 

Entrepreneurship

Most will agree that the spirit of entrepreneurship is the driving force in the growth of the American economy. Research shows that there are about 4 million new businesses created in the U.S. each year, with resulting new jobs created and opportunities for new business activity for existing businesses.

Many argue about the differences between "small business" and "entrepreneurship." We believe this discussion needs to examine Edward de Bono's ideas about creativity and apply it to the area of small business. If educators (and business owners) focus on "what is" or "what was" and teach their students or employees how to do a job as it has always been done, we agree that this is small business management. They are managing the existing business with little orientation to creativity, without a focus on "what can be or what might be."

However, an orientation to opportunity in any industry, leads to entrepreneurial thinking. If students have experiences in thinking about new ways to improve the operations of an existing or new business idea., they are thinking in the way de Bono advocates for progress in our society. Entrepreneurship, in small business or large, focuses on "what may be" or "what can be." Entrepreneurs and employees are practicing entrepreneurship by looking for what is needed, what is missing, what is changing, and what consumers will buy during the coming years.

Entrepreneurship education is becoming a priority within all levels of education for a huge variety of reasons...based on the individual needs of leaders at each level of education. High school career and technical education programs (often included as part of DECA, FFA, BPA, FBLA, FHA, etc.) see entrepreneurship as a career opportunity for students who may never go to college...and the entrepreneurial experience as a way to upgrade a young person's abilities to succeed as an employee as well as an entrepreneur.

Elementary and middle school teachers encourage the awareness of entrepreneurship as a career option for everyone, as well as a way to emphasize the importance of math, science, language arts, and social studies. Entrepreneurship becomes a vehicle to develop academic skills and understand the free enterprise system.

The attached Entrepreneurship Bonus Activity provides you with some ideas for incorporating Entrepreneurship activities into your curriculum. If your school is not presently offering an Entrepreneurship course, I would strongly encourage you to consider offering a course in the near future. If Business Education doesn't teach Entrepreneurship, another discipline will!

Business Professionals/DECA

Are you looking for ways to increase enrollment in your business classes? Then consider starting a Business Professionals of America or DECA chapter in your school. Students receive opportunities to build leadership skills, compete in a number of computer-related, marketing, and entrepreneurship contests, and attend state and national conferences. Indiana would like to increase our number of chapters at the high schools. BPA is open to all students enrolled in any business education courses at public or private high schools and DECA is opened to all students enrolled in marketing education courses. If you would like more information on starting a chapter for the 1999-2000 school year, contact Barb Beadle and/or access the web sites at www.bpa.org or www.deca.org.

For information in this newsletter, contact

Barbara K. Beadle, Business and Marketing Specialist

Room 229 State House

Indianapolis IN 46204-2798

317 232-9179-office

317 232-9121-fax

bbeadle@doe.state.in.us