| Indiana Marketing Educators' Update | |
| A Newsletter for Marketing Educators | May 2000 |
In this issue...
DECA NCDC
Professional Development
Sports & Entertainment
Marketing
Textbook Adoption
Mailing List for MarkED
Direct Mail Design
Project
MarkED Garage Sale
Coffee Grinds Brainstorming
Idea
Restaurant Menus Make
Great Openers
Advertising Puzzle
Activity
DECA Central Region
Approximately 215 students and advisors attended the DECA National Career Development Conference in Louisville, Kentucky, April 29-May 2. The following individuals received competency medallions.
Business Services Marketing Series Event
• Jeff Crew, Walker CC–Personal Selling
• Stephanie Martin, Hobart–Buying & Pricing
Full Service Restaurant Management SE
• Heather Ludwig, Homestead–Physical Distribution and
Overall Finalist
Marketing Management Series Event
• Matt Gililand, Ft. Wayne Nothside–Basic & Social
Skills
Quick Service Restaurant Management SE
• Adam Johnston, Ft. Wayne Snider–Support Activities
Retail Merchandising Series Event
• Amir Raza, Homestead–Management & Supervision
Financial Services Management Team Decision Making Event
• Paul Gilliam & Sam Korenstra, Wawasee–Case Study
and Overall Finalist
Hospitality Services Team Decision Making
• Erin Ericson and Richie Rogers, Carmel–Written Exam
and Case Study and Overall Finalist
Travel and Tourism Marketing Management
Team Decision Making Event
• Laura Brown and Nathan Fletcher, Washington– Overall
Finalist
• Morgan Bowersox and Ali Smith, Washington– Case Study
and Overall Finalist
Entrepreneurship Participating Event
• Tejas Kheradiya, Carmel–Overall Finalist
The following individuals were honored at the Awards Session on Tuesday evening.
Financial Services Management Team Decision
Making Event
• Paul Gilliam & Sam Korenstra, Wawasee–Top Ten
Overall Finalist
Travel and Tourism Marketing Management
Team Decision Making Event
• Morgan Bowersox and Ali Smith, Washington– Top Ten
Overall Finalist
Entrepreneurship Participating Event
• Tejas Kheradiya, Carmel–National Winner Second Place
Hospitality Services Team Decision Making
• Erin Ericson and Richie Rogers, Carmel– National
Winner First Place
Congratulations to all of our competency medallion and national award winners! We were especially pleased to have a first and second place winner both from Carmel High School.
Jonathan Cassady, Carmel High School, was elected as Central Region President. We are very excited to have Jonathan representing Indiana as our Central Region President, and we know he will represent Indiana well.
To all those who participated at nationals
we say thank you and congratulations on a job well done.
Professional
Development
There are a number of professional development workshops scheduled
during the next few months for Marketing Educators. A brief description
of the various workshops is provided in this newsletter. If you
would like to register, please fill out the necessary registration
form.
Minibasket/In-Basket Workshops
Plans have been made to conduct two workshops this year. On June
5-8, the workshop will be in Evansville and on July 10-14 in
Indianapolis. The purpose of the workshops will be to prepare
project-based learning activities for your marketing classes
based on examples and real world situations from business and
industry. You will work in teams of two or three, and all work
should be completed during the workshop. All projects completed
this summer will be printed, so you will receive all of the projects
for use in your classes. A small stipend, travel, and lodging
will be paid. Registration is limited to 15 participants per
location. See the enclosed
registration form for more information. College credit is
available.
Indiana Marketing Educators' Academy
The Indiana Marketing Educators' Academy will be held June 12-14
in Indianapolis. The purpose of the Academy is to prepare marketing
teachers to implement competency-based instruction and mastery
learning in their classes. If you would like an opportunity to
develop competency-based curriculum for your marketing classes
and have your calendar completed for the entire school year before
starting in August, then you will want to attend this three-day
Academy. Lodging and most meals will be provided through IDOE.
All other expenses will be the responsibility of the teacher.
If you are a teacher with under five years experience or you
want to revitalize your marketing program, you need to enroll
in this Academy. College credit is available. Contact Barb
Beadle for an application.
Internet Users' Guide
On July 31-August 4, we will conduct a workshop to develop Internet
activities for your classes. Teachers will work in groups of
two to develop activities and projects for use in classes such
as Marketing Foundations; Sports, Recreation, and Entertainment
Marketing; Entrepreneurship, Marketing Field Experiences, etc.
This workshop is limited to 12 individuals. Knowledge of Internet
is required. A small stipend, travel, and lodging will be paid.
See enclosed registration
form to register.
Marketing Conclave, Boston
It's the premier professional development conference for marketing,
management, and entrepreneurship, and it's located in Boston,
June 22-25. This conference provides business and industry speakers
that share relevant marketing information. If you have never
attended a national conference, consider joining us in Boston
this summer. For information, contact MarkED at 800 448-0398.
You may want to check with your local administration on possible
funds through Perkins, School to Work, Tech Prep, etc. that may
be available to you for professional development opportunities.
IACTE Summer Conference
The Indiana Association for Career and Technical Education will
be held August 7-8 at the Radisson Hotel Keystone at the Crossing.
You should be receiving conference program information soon if
you are a member of IACTE. If you do not receive information
by the end of May, contact Barb
Beadle.
Business & Marketing Conference
The Business and Marketing Education Fall Conference will be
held November 17-18, at the Adam's Mark Hotel in Indianapolis.
Emphasis 2000: New Courses, Content, and Curriculum, Part III,
Practical Applications, will be the theme of the conference.
Since schools have adopted new textbooks for 2000-2001 as well
as developed new curriculum, we will be presenting topics on
practical applications and ideas that can be used in the classroom
as part of the new curriculum. Special sessions for marketing
teachers have been planned including Sports, Recreation, and
Entertainment Marketing. Mark these dates on your calendar and
plan to attend. This is an important meeting for all marketing
teachers! You will receive registration information the latter
part of September. College credit is available.
Don't forget to sign up for a Summer Workshop.
Sports
& Entertainment Marketing
The sports and entertainment industry represents one of the fastest
growing segments of the U.S. economy. Prices for concert tickets
have risen three times as fast as inflation; amusement park fees
have gone up almost twice as fast. In 1997, the average American
household spent $1,813 on entertainment. Indeed, consumer demand
is so strong that the average family's entertainment budget is
98.5 percent as large as its health care budget, according to
a survey conducted by the U.S. Labor Department.
The sports and entertainment industry encompasses everything
from movies, music, television, and computer games to home videos,
toys, and clothing lines, as well as theme parks and spectator
and recreational sports. Radio, the Internet, theater, and resorts,
and other activities associated with tourism also fall into this
category.
Now a $480 billion industry, the sports and entertainment industry
has become a dominant presence not only in the U.S., but also
in the rest of the world. Indeed, products associated with this
industry are one of America's major exports to other nations.
U.S. sports and equipment manufacturers already export to over
125 countries. The movie, Titanic, grossed nearly $1 billion
in global ticket sales. And on television sets around the world,
MTV is watched by more than 300 million subscribers, with 57
million in Europe and 59 million in Asia.
As the sports and entertainment industry continues to grow, new
career opportunities will unfold. Job opportunities include convention
and event planners; sports and entertainment agents, managers,
and marketers; and public relations specialists, just to name
a few. The Occupational Outlook Handbook, published by the U.S.
Department of Labor and the Bureau of Labor Statistics, projects
that jobs for marketers, advertisers, and public relations specialists
will be among the fastest growing in the nation through 2006.
Careers in these areas are an excellent outlet for students with
in interest in the arts, music, and athletics as well as the
business world. Students can combine their love for these activities
with meaningful careers.
Source: Excerpts from Keying In, The Newsletter of the National Business Education Association, March 2000.
Textbook Adoption
As you select textbooks for your marketing classes next year,
remember that there are no state-adopted texts on the list. This
means that the decision for marketing texts may be made locally.
It is my understanding that a new edition of Marketing Essentials
will be coming out in 2001 and another marketing textbook may
be available in late 2001 or 2002. You may want to consider using
the existing textbook and wait to adopt a newer version of the
text you are using. Check with the publishing companies and the
curriculum director to see what you may be able to do to select
a current text for your marketing students.
Mailing List for MarkED
MarkEd is in the process of updating their current mailing list
to all marketing teachers. Several current marketing teachers
have been marked for deletion from their active data base. This
means you will not receive Perspectives magazine, catalogs, or
other information from MarkED until you respond to the enclosed
survey confirming that you remain active in the field. Don't
leave school for the summer until you have taken the time to
fill out the enclosed form!
Direct Mail Design Project
Direct mail promotions provide a wonderful resource for exposing
students to the many different techniques used to design documents
in desktop publishing. After examining several real mail promotional
documents (have students bring some in from home), have them
design their own.
Provide students with a fictitious mail order business and make
up information such as the business address, products they specialize
in and sell, phone number, and so on. Next, have your students
design an entire direct mail promotion for the company. The direct
mail promotion can include an envelope, 3-panel brochure, flyer
insert, and an order form.
Source: Teaching Business Education, March/April
2000 Vol 4 Issue 4.
MarkED
Garage Sale
MarkED is having a garage sale! The unusual quantity and variety
result from a change in their procedures for buying and inventorying
product. Check out their web site at www.mark-ed.com
and click onto garage sale. There are some great values that
you may be able to use for your marketing classes.
Coffee Grinds
A wonderful warm-up exercise to introduce students to the concept
of generating ideas about a product is to use coffee grinds.
Present students with this scenario: tell them they are members
of a marketing team for a major coffee manufacturer which has
been asked to come up with a brand of coffee. Have students work
individually or in groups to come up with a new name, logo, and
slogan for possible consideration for the new coffee. Pass out
a blank sheet of paper to each student. As they all begin to
work on their new ideas, walk around the classroom, with a coffee
can in hand, and sprinkle some coffee grinds on each student's
desk. The students will give you a double take, but explain to
students that the aroma of the coffee helps to stimulate their
creative minds to think about coffee.
Source: Teaching Business Education, March/April 2000 Vol 4 Issue
4.
Restaurant Menus Great Openers
To provide students with a relevant real-life visual that helps
them to learn a variety of math concepts, try using restaurant
menus. They are great to keep in your briefcase for quick references
to concrete situations requiring math.
For instance, let's say you're about to introduce students to
the concept of percentages. Inform your students that they have
to share the cost of a meal. Take several items off the menu
and list them on a make-shift check. Then ask your students to
calculate the percentage of each item to the total bill and then
the percentage of each participant's meal to the total amount.
After students have completed the assignment, put one or two
examples on the board. Now you have the attention of your students
because it's a real-life example.
Source: Teaching Business Education, March/April 2000 Vol 4 Issue
4.
Advertising
Puzzle Activity
The objective of this activity is to get students to focus on
the different elements that make up a print advertisement and
to understand how the different elements of an advertisement
are used together to deliver a whole message.
1. Teacher Preparation: Cut out several different print advertisement
from magazines and/or newspapers. Collect enough ads to give
one to each group of three or four students in your class.
2. Make a photocopy of each of the ads.
3. Cut the original ads up into pieces according to their different
functions (the headline, body copy, graphics, subheadings, captions,
etc.)
4. Shuffle up the advertisement pieces, then place them into
large manila envelopes or file folders (each group receives one)
5. Divide your class into groups with three or four students
in each.
6. Distribute the assorted ad elements to each group.
7. Ask each group to analyze the pieces given to it.
8. Instruct the class to work together to try to match the correct
pieces of the advertisements.
9. When the students finish, verify that all the ads have been
reassembled properly by displaying the previously made photocopies
of the ads.
Follow up the exercise with a discussion asking students to tell
how they reached their conclusions as to which parts of what
ads belonged together. Discuss how color scheme, coordinating
graphics, fonts and styles, etc. all work together to make an
effective print ad. Use this exercise as a lead-in to discussing
any aspect of advertising.
DECA Central Region will be held December 1-3 in Milwaukee, Wisconsin.
Barbara K. Beadle, Program Specialist
Business & Marketing Education
(317) 232-9179-office or (317) 232-9121-fax
email: bbeadle@doe.state.in.us
www.doe.state.in.us/octe/bme
