Indiana Marketing Educators' Update
A Newsletter for Marketing Educators	September 2001

In this issue...

Business & Marketing Professional Development Conference
Why Take Marketing Classes?
IDOE Moving
2001 Indiana-ACTE Award Recipients
The Emergence of Advertising in America: 1850-1920
Marketing Teacher.Com
National MarkED Conclave: National Conferences June 28-30, 2002
Presentation Tip
Marketing as a Entrepreneur
LAP Reviewers Needed
Vocational State Funding Rules

Business & Marketing Professional Development Conference November 16-17, 2001

Lighting the Way is the theme of the Business and Marketing Education Conference to be held November 16-17 at the Adam’s Mark Airport Hotel in Indianapolis. A copy of the program and a registration form are enclosed. There are over 35 different sessions on technology, personal finance, industry certification, marketing, entrepreneurship, law, speech recognition, etc. In Basket Projects and Internet Activities will be available for a small fee. If you wish to come early, there are several excellent Early Bird Sessions for you to choose from including two Thursday night hands-on sessions on Financial Knowledge for Investing. Cost for early birds is $10 if paid by the deadline. See enclosed program for details. Make check payable to IBEA. The Early Bird sessions will focus on technology, accounting, and marketing. The Marketing Early Bird session will feature three business and industry speakers from the Marriott, Marsh, and a food brokerage company. Each presenter will be covering various functions of marketing. You will also receive copies of the two new MarkED Laps on e-commerce and the Power Point presentation as well. Updates on specialized marketing courses, such as Financial Services will also be presented. This is an opportunity to also network with other marketing teachers. On Saturday, Al Edyvean will share innovative ways to promote your programs with his 2-hour session on Marketing Is NOT How To Sell Yourself.

Be sure to contact the Adam’s Mark Airport Hotel requesting your hotel reservation by October 15. CRU’S are also available for this conference. For additional copies of the program, you may access our web site at www.doe.state.in/octe/bme; click onto Professional Development We look forward to seeing you November 16-17, 2001. You won’t want to miss this exciting and informative

Why Take Marketing Classes?

We’re working on program development materials to help grow Marketing Education. An important element of these materials will be very specific benefit statements targeted at specific audiences. Please share your ideas for talking benefits to: 1) average students, 2) high-achieving students, 3) parents, 4) guidance counselors, and 5) school administrators. Send your benefit statements to BENEFITS@mark-ed.com. We’ll share your ideas and see that you receive ideas from other participants. Please take a few minutes and respond today!

IDOE Moving

The Indiana Department of Education recently moved their offices to 151 West Ohio Street, the old Greyhound bus station at the corner of Ohio and Capitol. The move will allow us to be closer to the State House and the State Office Complex. All phone numbers and the mailing address will remain the same. If you wish to visit, please give us a call for more detailed directions.

2001 Indiana-ACTE Award Recipients

Outstanding New Teacher Award
Bobbie Bell—Reitz High School, Evansville
Recipients should have made innovative, unique or novel contributions to the profession and shown professional commitment. The awardees must have taught for a minimum of three years but not more than five years. They must be involved in some capacity in the ACTE at the local, state or national level and been an ACTE member for three consecutive years. Congratulations Bobbi !!

Professional Educator of the Year
Barbara Beadle—IDOE

This award recognizes professional educators other than full-time classroom teachers who have contributed significantly to professional organizations and career and technical education programs for youth and/or adults in their field, community or state. Eligible recipients include full-time baccalaureate career and technical educators, administrators, career and technical guidance counselors, and program specialists. Awardees must have been an Indiana-ACTE and ACTE member for five consecutive years. Congratulations Barb!!

Outstanding Service Award
Judy Commers—IMEA

The Outstanding Service Award recognizes professional educators who have made contributions to all or several areas of career and technical education which is at least state-wide in nature. Congratulations Judy!!

Award of Merit
Mechele Gilles—IMEA

The Award of Merit is presented to members of the Association who are active in their affiliates. The recipient is recognized for service or leadership in the affiliate, developing new programs, producing innovative approaches in education, active in legislation and/or generating better public relations. Congratulation Mechele!!

Citation Award
Faye Gayes—Indiana Hospitality & Tourism Foundation
Mark Smith—Thomson Learning—IBEA

The Emergence of Advertising in America: 1850-1920

http://scriptorium.lib.suke.edu/caa/

Browse the exhibits from this Duke University website, or search for a specific term such as auto or soap. Find out more about the products used in America’s past. Grade Level: Elementary, Middle School, High School, College
Source: The Highlights

Marketing Teacher.Com

http://www. marketingteacher.com/

Marketing links and free mini-lessons are available at this site. Students can read a short lesson on pricing, for example, then take part in an activity designed to illustrate how the con concept works in the real world. These lessons are a great starting point for class discussions.
Grade Level: High School, College
Source: The Highlights

National MarkED Conclave: National Conferences June 28-30, 2002

MarkED has announced preliminary plans for the 2002 Conclave “meeting of the leaders” in Marketing Education. Most of the traditional favorites remain unchanged. There are, however, many new additions to programming and to the social side of the conference. This first-ever downtown Austin-by-the-water, 2002 Conclave includes five conferences:

• Entrepreneurship and Small Business Ownership
• Sports and Entertainment Marketing
• E-Commerce, E-Marketing
• Health Care/Professional Services Marketing
• Customer Service Management

Workshops and on-site computer labs—Thursday, June 27, 2002
Opportunities for in-depth and hands-on experiences with contemporary issues and technologies.

Hands-on computer lab throughout the conference
Opportunities to try new software and to pick up tips and tricks for making the best use of your own software and technologies.

Access to senior-level marketing executives
Learn the latest; get the inside story on marketing strategies and tactics from Fortune 1000 companies.

Expanded, focused dialogue sessions
Opportunities to share ideas and experiences on specific issues, challenges, and opportunities ranging from the new DECA testing program, to teacher certification, to innovative program ideas (e.g., e-commerce, Sports Marketing).

Ideas that work
Access to experienced instructors (high school and college) with innovative, tested ideas for the classroom and workplace.

Downtown Austin
A unique venue mixes a contemporary Omni Hotel in the heart of the heart of Texas. Austin is a fun place to be (the live music capital of the world, they claim) in a delightful setting full of things to see and places to visit.

Registration information and complete conference details will be available on MarkED’s conference web site in early September. (Check the new e-mail notification option for automatic notice of conference information as it’s confirmed.) Finally, if you’ve never been to a Conclave, you are encouraged to check MarkED’s web page very soon. First-time registrants receive very deep discounts. (Basic registration is only $149.) However, to receive this first-timer rate, you must prepay your registration by December 31, 2001.

Presentation Tip

When making a presentation, stick to three main points and put the most important points first and last. Reason: Research shows that people can’t recall more than three compelling messages at a time, and they remember best the first and last things they hear.

From the editors of the Managers Edge

Marketing as a Entrepreneur

Marketing as a Entrepreneur is the title of a presentation available to middle school, high school and adults (age appropriate) as Al Edyvean shows the innovative and fun ways to market new and old ideas. Al has had his own marketing business for ten years and has invented and marketed many products and events with props, banners and "show business" that sells!

His programs can be customized from thirty minutes to two hours and are entertaining and informative. He has also talked to Career Days that are looking for that "catch-all" where students can go when their career area isn't represented. Call for more information at 317-546-3121.

LAP Reviewers Needed

As part of the revision and updating process, each MarkED LAP is reviewed by an industry panel. The review process is simple and straightforward. It requires a minimum of five actual participants in a face-to-face meeting. Details are on the web site at http://www.mark-ed.org, Curriculum/Standards section.

If you have an active advisory committee, this is a terrific activity for a meeting. Of course this would also provide input on LAPS from Indiana participants. If you would be interested in setting up a review of one of the following LAPS, contact Jim Gleason, MarkEd Resource Center, at gleason@mark-ed.com. Let’s show lots of Indiana participation!!

The following LAPS are available for industry review immediately. Others will be added throughout the year.

• ·Nature of Branding
• Types of Promotion
• Types of Advertising Media
• Nature of Leadership in Organizations
• Concept of Competition
• Concept of Management
• Factors Affecting Pricing Decisions
• Company Selling Policies
• Strategies for Meeting Sales Quotas
• Determine Services To Provide Customers
  

Vocational State Funding Rules

The General Assembly recently passed a new funding law for all vocational programs. The law requires major changes in how the funding is requested on the Form 30A, which is the form that is sent to the Indiana Department of Education to receive state funding for vocational programs. The funding is based on the Classification of Instructional Program (CIP Code) for the course you are teaching. The CIP is categorized as either high, moderate, or low demand based on job market data. The other factor is whether it is considered high, moderate, or low wage and how many credit hours the student is enrolled. Funding will range from $150.00 for a program with less than moderate labor market need and low wage to $450.00 for a more than moderate labor market need with high wage. There are various ranges in the middle of these two amounts based on need and wage. Schools will then multiply that amount by one, two, or three based on the number of credit hours the student is enrolled in the program.

To receive funding for vocational programs, schools must have an approved program listed on the Department of Workforce Development Inventory listing and also follow the Administrative Guidelines for Vocational Education programs. You may access these rules at http://www.state.in.us/legislative/iac/title511.html. Click onto Article 8 Vocational Education.

Cooperative Education Programs may count all students for up to three credits which includes the two-hour on-the-job training and one-hour related classroom instruction. The funding will be based on the student’s job and where that fits into the CIP codes listed. It is recommended that all training plans and training agreements include the CIP code for which you are requesting funding. This will provide an excellent paper trail should you be requested to provide proof of the funding requested. For example, if a student has a job in financial services, you would indicate on the training plan and agreement the following: CIP Code: 08.0000 (which is the co-op CIP)/08.0401 (which is the financial services marketing CIP. Be sure to list both CIP codes.

The information regarding co-op is for filling out the Form 30 A forms. When filling out the forms for the Department of Workforce Development, you will list all co-op students under the CIP code for their occupational area.

If you have questions, check with your vocational director or contact Barb Beadle at bbeadle@doe.state.in.us or 317-232-9179.

This page maintained by Barb Beadle.