Marketing Educators' Update
Important Information for Marketing Educators!	May 1997

The IVA Summer Conference will be held Monday-Wednesday, July 28-30, at the Adam's Mark Hotel in Indianapolis. An excellent program has been planned with sessions on School-to-Work, labor law updates, and much more. A complete copy of the tentative program and a registration form are enclosed. Dana Witmer, marketing conference chair, has arranged a tour of Logo 7 Apparel Company on Wednesday afternoon as well as sessions on global marketing, counterfeiting, roundtable chats, and technology training by one of our own marketing teachers, Jim Thorne. Plan to attend all three days as you won't want to miss a single session!

Sullivan College Scholarship

Janet Lacy, Admissions Officer from Sullivan College in Louisville, Kentucky, is offering a $4,500 scholarship to a marketing/DECA student. This is an excellent opportunity for one of your marketing students. She is looking for someone who is interested in the areas of travel and tourism, hospitality, or management. Please share this information with your students. A flyer with information on Sullivan College is enclosed. Please contact Janet personally if you have a student interested.

Gallup Summer Academy

The Gallup Organization will again sponsor the 1997 Summer Academy for Marketing Educators. Expenses for a limited number of carefully selected marketing educators will be underwritten by The Gallup Organization.

The Academy is five intense days of professional development, along with good times and real opportunities to make a difference. Participants will gain invaluable professional experience and will learn Gallup's "Teacher Perceiver" program.

Judy Commers, Porter County Career Center and Valparaiso High School, attended last year's Gallup Summer Academy. If you would like information on her experiences, give her a call.

Participants will be selected on a competitive basis. To receive an application, call Irene Hannappel at The Gallup Organization, 800 695-7918. Hurry! The deadline is nearly here!

Perspectives Magazine

As a teacher within our MarkED Consortium member group, you are eligible for a free subscription to Perspectives on Marketing. Your free subscription is a direct benefit, for the 1997-98 school year, of our group membership. The Indiana Department of Education, Office of Career and Vocational Services, contributes $4,000 for membership to the MarkED Consortium.

To receive your free subscription, complete the attached form and return it directly to the MarkED offices in Columbus. The address is MarkED, 1375 King Avenue Suite 1-A, PO Box 12278, Columbus, OH 43212-0278. You will not receive Persepctives on Marketing this fall unless you fill out the attached form.

Conclave in Portland

The MarkED Conclave will be held in Portland, Oregon, June 27-29. This is by far one of the best conferences I have ever attended. There will be more than 30 presentations by businesses and educators, 50 mini-workshops, field trips, tours, and much more. To register or for more information, contact MarkED Customer Service at 800 448-0398.

Course Titles Task Force

The Business and Marketing Education Course Titles and Descriptions Task Force met on March 12 and April 15 to begin revision of course titles and descriptions for all business and marketing courses. The Task Force has developed course sequencing for marketing careers and identified course titles. The marketing members of the Task Force will meet again on June 10 and 11 to write course descriptions and objectives for all marketing courses.

Expect to see major changes in a number of courses. Emphasis will be placed on training young people for career clusters with integration of writing, speaking, math and computer skills in all marketing courses.

A presentation will be made at the Marketing Fall Regional Workshops that will be held in September at five locations throughout the State. You will want to be sure to attend one of the regional workshops!

Business and Marketing Fall Conference

The Business and Marketing Education Fall Conference will be held November 14-15 at the Adam's Mark Hotel in Indianapolis. Please mark these dates on your calendar. You will receive registration information at the Marketing Fall Regional Workshops. This is always an excellent conference, so you will not want to miss it. Special sessions will be planned for marketing coordinators.

Marketer's Touch

Senior partners at Crowe Chizek & Co.'s Indianapolis office spend part of their day marketing the accounting firm to potential clients. But they'd rather work on income-producing tasks like preparing tax returns or consulting contracts. So Crowe Chizek is looking for a full-time marketing expert, putting it in a league with scores of accounting, legal and even physicians' practices that have turned the selling side of their business over to specialists.

Marketing by professional corporations isn't new. It's gaining more momentum as law and accounting firms diversify into non-traditional areas, such as management consulting, and find themselves in competition with one another.

"You need to communicate to the marketplace exactly what it is you do and separate yourself from others," said McGrath. Marketing is a separate function from advertising and is more subtle, especially with law firms that are legally barred from soliciting clients.

M. Elizabeth Wood is marketing director at Barnes & Thornburg,. She said her approach to marketing the 228-attorney firm is to keep the name of Barnes & Thornburg before clients and potential clients, so that "when they're looking for a law firm for a specific purpose, how will they think of us?" One of the biggest ways law and accounting firms accomplish this is to sponsor seminars on new legal or tax laws or rulings.

Carol Yates, an Indianapolis marketing consultant to law firms, said professional people are taught little, if anything, in college about how to market their business. Once they start their career, they discover they need to entertain clients, or educate them or otherwise help build relationships.

Professionals have become aware of the need for marketing as they've expended their product line-up. Law firms are now lobbying lawmakers, and accounting firms are now counseling business executives on how to run their companies. To back up that growth, they've turned to marketing. (The Indianapolis Star, 10/6/96 )

Technology Grants

On April 18, I sent a copy of the grant application for Instructional Use Of Computer-Based Telecommunications in Agricultural Business, Agricultural Science, or Marketing Education. I hope all marketing coordinators will make application for this grant! The focus for this grant is on the use of telecommunications in your marketing classroom. The grant will not pay for software that is not applicable to telecommunications. If you have questions about the grant, contact me immediately. The application deadline is May 23; there are no exceptions!