| Marketing Educators' Update | |
| A Newsletter For Marketing Educators | January 1998 |
Public Hearings for New Course Titles
Public hearings on the proposed rule for new course titles and descriptions for Business and Marketing Education will be held on the dates indicated below. Interested persons may appear at the hearings and present testimony. Depending on the number of persons wishing to testify, the length of testimony may be limited. Written statements are encouraged, either prior to or at the hearings.
If mailed, written comments on the proposed
rule must be postmarked no later than Wednesday, February 25,
1998. If delivered in person, by facsimile, or by email prior
to the final hearing, written comments must be received by 4:30
p.m. on Monday, March 2, 1998. If presented at the final hearing
on Thursday, March 5, 1998, 13 copies of written comments must
be provided.
Written comments should be mailed, delivered, or transmitted to:
Meeting Dates and Locations
You are encouraged to provide input on
the new course titles and descriptions to the Indiana State Board
of Education. For additional information, contact Barbara Beadle,
Business and Marketing Education Specialist at (317) 232-9179
or bbeadle@doe.state.in.us.
Economics at Work Grants
The Indiana Department of Education is again offering grants for high schools to obtain the innovative Economics at Work (EW) curriculum. This unique multimedia curriculum combines videodiscs, print, and computer software into a comprehensive, one-semester course or it can be integrated into your existing marketing education curriculum. The five instructional modules are designed around the five major economic activities of producing, exchanging, consuming, saving, and investing. The IUPUI Center will provide EW training this summer. Grant proposals will be sent to school corporations in January. If you would like to have a proposal sent directly to you, contact Barb Beadle at (317) 232-9179.
Trading Around The World
The revised Trading Around The World publication
was published in December. It includes updated information and
current data on Indiana's involvement in international trade.
There will be trade workshops held throughout the state this
spring. At these workshops, you will receive a copy of the new
publication. For information on workshop times and locations,
contact David Ballard at (812) 256-8000 and/or email: dballard@venus.net
or Chris McGrew at ((765) 494-8542 and/or email: CmcGrew@mgmt.purdue.edu.
Web Site
The Office of Career and Vocational Services has a new web site. Although we are still under construction, we encourage you to visit and offer suggestions that would be helpful in updating or adding to our site. Contact us at: http://www.doe.state.in.us/octe.
Proposed New Course Titles
A team of approximately 30 business and marketing teachers met four times from April-June 1997 to revise and update the course titles and descriptions for business and marketing education courses. The focus of the new course titles was "What America's Students Should Know And Be Able To Do In Business and Marketing Education." The committee considered a number of issues such as employer expectations; infusing higher-order thinking, communication, and math skills into the curriculum; Core 40 requirements; career clusters; and business knowledge and skills that all students should understand. The NBEA Standards for Business Education and the MarkED Marketing competencies served as a guide for the committee.
The course titles were presented to the Indiana State Board of Education on October 8, 1997, and the Board approved them for promulgation. There will be three public hearings (see main article) before the State Board votes on approval of the proposed course titles. The rule change will then be forwarded to the Attorney General for signature.
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Business Ownership
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New course titles must be offered in the schools
by the school year 2000-2001. However, they may be offered as
early as the 1998-99 school year if a school wishes to do so.
For further information, contact Barbara Beadle, Business and Marketing Education Program Specialist, (317) 232-9179 or bbeadle@doe.state.in.us.
There will be a series of workshops
in the spring to discuss implementation of the new courses and
answer questions that schools may have.
Gallup Summer Academy
The Gallup Summer Academy is a week-long seminar that was developed to provide educators with information about market research, individual talent and student development. Held in July, the program gives educators a first hand look at the operation of the Gallup Organization, as well as practical experience with market research. The Academy will be held at Gallup's Central Operations headquarters in Lincoln, NE. Gallup will provide all resources and materials for the seminar, as well as transportation and lodging. Participants will be responsible for most meals and any other personal needs throughout the week.
All teachers who are interested in the
Gallup Summer Academy will be asked to submit an application
and letter of support from an administrator, and to participate
in a formal interview. Selection is based on both the interview
and application. For more information on the selection process
contact Barb Beadle or Irene Hannappel at Gallup at irene_hannappel@exchange.gallup.com
or (402) 486-6224. This is a great opportunity!
'Everything' Store
He was a troubled student. His parents were going through a divorce. He was constantly getting into trouble at school, defying his teachers, arguing with the principal. He was pretty near going to quit school when the troubled youngster reluctantly, at first, became involved in Bob Roses's student store called Stuff 'N' More, the Everything Store.
"That changed everything," Rose said. "He became a manager. He was at that store morning, noon, and night."
The story illustrates the powerful impact school-based enterprise projects can have on youngsters. Rose came up with the idea after noticing youngsters were unable to do simple calculations in supermarkets or fast food restaurants.
Now students often devise new ways to calculate the mark up for items. For instance, beef jerky is bought from the wholesaler in various prepackaged sizes. The students decided to determine the cost per centimeter by developing a line graph called a Jerky O'Meter. The cost is determined by the length the piece of jerky measures on the graph.
Students also do advertising including making flyers to promote the store. Accounting students keep the books and Industrial Technology students make flower pots to sell in the store
And what about the youngster whose parents
were going through a divorce. He graduated last year and still
comes back to visit. Rose said, "I got a letter from his
grandparents saying, 'Thanks for making him somebody for a change.'"
Using Cellular Phones
People are using cellular phones on the streets, in their cars--almost everywhere. Soon this technology will allow drivers to check their email, trade stocks, and even surf the Internet on dashboard-mounted computers. But cell phone users have already become part of a growing legion of techno-blunderers. Here are some rules for safe, polite cellular phone use:
Let people know if you're calling on a cellular phone in case you're suddenly cut off.
Avoid using your cellular phone in a crowded public area. It's rude to force a captive audience to listen to your conversations.
Don't discuss sensitive/confidential information. Eavesdropping technology is advanced.
Car phone conversations can be dangerous
and studies are already showing that cellular phone users have
higher accident rates. If you talk on the phone in your car often,
it's best to install a speaker phone--and don't dial while you're
driving.
Mouse Trap
Last winter, there was havoc at the Mississippi worker' compensation office in Jackson. Instead of handling disability claims, some employees were playing video games like Solitaire, Doom, and Minesweeper. "They wouldn't stop during working hours, even after directives were issued," says information officer Marilynne Nelson. "We're a high-visibility agency, and we can't afford to give the impression we're goofing off."
Enter DVD, the Irvine, California based
maker of AntiGame, a software program that works a lot like a
virus-detection program. It scans a network for games, which
can easily crash the system, and then deletes them. Computer
games have become a significant problem in the high-tech workplace,
accounting for an astonishing $50 billion lost in worker productivity,
according to DVD, and fortunately for the company, AntiGame is
the only remedy on the market so far.
Indiana Marketing Academy
The Indiana Marketing Educators' Academy three day workshop will be held the week of June 15. If you are wanting to make changes in your curriculum, use competency-based mastery learning in your classroom, or do a better job of making your students more accountable and responsible for their success, then the Academy is for you. Applications are due March 31, 1998. If you are interested in receiving a packet of materials or have questions about the Academy, contact Barb Beadle at email: bbeadle@doe.state.in.us.
Ten Tips for Motivating Students
Duana Easley, an educator at the Scarlet Oaks Career Development Center in Cincinnati offers the following guidelines for getting the most out of your students.
- Challenge them. Students know when they're learning. They certainly know when they're not.
- Visualize your students' success. Young people often first "see" their own success through the eyes of an adult they respect.
- Use a daily quote or story to set a positive tone for the day. Too often our students' lives are stuck in the negative.
- Set goals that inspire you and share them with your students. Report progress to them.
- Teach students the steps to accomplishing a goal. First the dream. Put it in writing. Illustrate it. Begin visualizing yourself accomplishing it. Break it into steps. Set a time frame. And get started. Reward yourself for progress.
- Compliment liberally. Make compliments specific. Put as many in writing as possible.
- Always make the connection between the classroom and the workplace. The first question a student asks about every activity is, "Why do we have to learn this stuff?" Always demonstrate relevance.
- Call home with good news about students. Let your students overhear you saying good things about them. Enlist parents' support.
- Help students identify negative self-talk. Work together as a class to eliminate it.
- Begin with the end in mind. What's the big picture? What is it we really want our students to walk away with/say about our classrooms 15 years from now? Then walk your talk. We teach by example.
The Business Disc
The nineties have been called the decade of the entrepreneur, and it's not changing. There is really no such thing as a secure job. Students need to know all their options for future employment including self-employment. This is where the newest, most sophisticated multimedia program, THE BUSINESS DISC CD-ROM for Windows can help. The two-part format of THE BUSINESS DISC: How to Start And Run A Small Business makes the learning process clear and enjoyable. In Part I, The Planning Phase, key decisions are made as the business plan is developed; in Part II, The First Year of Business, a one-year simulation of business operation tests skills and continues teaching.
Best of all THE BUSINESS DISC CD-ROM only
requires a computer with Windows95 or 3.1, a sound card, and
a 2x CD-ROM drive. For full details, a list of owners, and a
free demo copy of the Entrepreneurial Attitude Survey, visit
the website at http://www.business.com.
Or you may contact Ralph France, Maryland Interactive Technologies
at 800 526-0526 or TBDisc@aol.com.
Insurance Education Institutes
The Insurance Education Foundation Institutes for High School Teachers are designed for secondary educators who teach insurance as part of another subject such as business, consumer education, economics, social studies, and family & consumer science.
The purpose of this program is to enable you to become more effective in teaching insurance. The Institutes are designed to help you understand all lines of insurance, how the industry works and what insurance careers are available. You will also learn how to teach this often confusing topic to teenagers.
The Insurance Education Foundation provides a full scholarship for each teacher accepted into the program. This includes room and board (for two weeks), tuition, textbooks and all classroom materials. Teachers provide their own transportation and weekend meals. Institutes are held in June and July in California, Iowa, Alabama, Illinois, New York, and Virginia.
For more information contact Nancy Coleman, Executive Director of the Insurance Foundation at (317) 876-6046 or 1 800 IEF-4811. Application forms must be returned by April 1, 1998. Screening of applicants is handled at each university.
