Marketing Educators' Update
A Newsletter Marketing Educators	May 1998

 

The Future Of Marketing Education

Recently I had the opportunity to attend the National Business Education Association Convention in San Antonio, Texas. Much of the discussion was on the future of business and marketing education. As I sat in a session listening to other state supervisors discuss the situation in their states, I once again began to wonder about the future of marketing education in Indiana. Where are we going? Will marketing education be a part of the high school curriculum within the next ten years? What will be the effect of the new Indiana Professional Standards Board teacher certification on marketing education? Will we continue to ignore the importance of teaching "meaty" courses in marketing education such as Entrepreneurship, Marketing Seminar, and specialized marketing courses and continue to rely on marketing co-op as our future? What will our marketing education curriculum be in 2005? Are we working with School-to-Work initiatives or against them? Do we make an effort to work with business teachers, or are we working alone? Will we continue to ignore the importance of joining professional organizations and keeping current by attending professional development conferences and workshops for marketing educators? How can we change the perception of marketing education from vocational to an optional career choice for many of our students?

The future of marketing education is hanging in the balance. In the next three years, we will be faced with a drastic teacher shortage in marketing. In many areas, communities are interested in starting a new marketing program, but there are no teachers available. Many of our more mature teachers choose to continue to teach marketing in the "same old way." And for many, technology is for the business department, not marketing although marketing on the Internet is big business. We have the power to continue to improve marketing education to be a competitive, worthwhile, and necessary discipline for all students. In order to make those changes, however, we as marketing educators must continue to make improvements and changes in our existing programs. I challenge you to consider the following as we move into course titles and changes for marketing education by the year 2000.

• Join your professional organizations such as MEA, AVA, IMEA, and IVA. Less than 15% of our secondary teachers are members.
• Attend professional development workshops and conferences. Less than 5% of our marketing teachers attend our BE/ME November Conference and only 20% attend the IVA Summer Conference.
• Get involved in curriculum writing and development at the state level. Less than 10% of marketing teachers work on curriculum development at the state and/or national level.
• Involve your students in DECA. This is a co-curricular student organization and all students enrolled in marketing programs should be involved in leadership opportunities and competitive events.
• Be passionate about marketing education. We all have other responsibilities including family, civic and religious organizations, etc. However, the future of marketing education depends on your passion and commitment to our cause.
• Become a Legislative Advocate for Business and Marketing Education. Talk to your administrators, parents, community leaders, legislators, business and industry partners about the value of marketing education for all students.

Let's leave no stone unturned. Let us all realize that the future of marketing education in Indiana depends on you and me. Without our commitment, there may not be a marketing education discipline in the near future. Don't let that happen. You can make a difference! Just do it!

Professional Development Opportunities

There are a number of professional development workshops scheduled during the next few months for Business and Marketing Educators. A brief description of the various workshops is provided in this newsletter. If you would like to register, please fill out the registration form enclosed in this mailing.

Microsoft Office Training

Glencoe/McGraw-Hill is sponsoring a two-day Microsoft Office 97 Workshop on Wednesday & Thursday, June 10-11. Sharon Fisher-Larson and Kathleen Stewart, authors for Glencoe, will be presenting. Each participant will receive a copy of one of the Microsoft Office Professional Approach books written by the presenters. There is no registration fee; however, workshops are limited to 50 participants. Registration will be accepted on a first-come basis. The attached registration form provides more specific information on what will be covered in the workshop.

Marketing Educators' Academy

The Indiana Marketing Educators' Academy will be held June 15-17 in Indianapolis. The purpose of the Academy is to prepare marketing teachers to implement competency-based instruction and mastery learning in their classes. We still have three slots available. If you are interested, contact Barb Beadle.

MarkED Conclave

It's the premier professional development conference for marketing, management, and entrepreneurship instructors. It's your best opportunity to return to your classroom with the edge on what's happening in the rel-business world--information your students can use. Conclave will be held in Dallas, Texas, June 25-28. This conference is always insightful and relevant to the needs of marketing teachers. For information, contact MarkED at 614 486-6708.

Minibasket/In-Basket Workshops

Plans have been made to conduct a four-day workshop July 13-16 in Indianapolis. The purpose of the workshop will be to prepare project-based activities for your classroom based on examples and real world problems from business and industry. You will work in teams of two or three, and all work should be completed during the workshop. All projects completed this summer will be printed, so you will receive all of the projects for use in your classes. A small stipend, travel, and lodging will be paid. Registration is limited to 20 individuals. See the enclosed registration form for more information.

Internet Users' Guide

On July 7-10, we will conduct a workshop to develop Internet activities for your classes. Teachers will work in groups of two to develop activities and projects for use in classes such as law, marketing, business foundations, international business, computer applications, career planning and success skills, etc. This workshop is limited to 10 individuals. Knowledge of Internet is required. See enclosed registration form.

IVA Summer Conference

The Indiana Vocational Association Conference will be held July 27-29, 1998 at the Radisson Hotel Keystone at the Crossing. You should be receiving conference program information soon. If you would like more information, contact Barb Beadle.

Curriculum Development

We will continue to develop curriculum for our new course titles and descriptions during the summer and fall. We would like to have 3-5 individuals on each development team and 3-5 individuals on the review teams. Please consider this excellent opportunity to be a part of curriculum development for the state. See the enclosed interest form and return it to Barb Beadle.

BE/ME Fall Conference

The Business and Marketing Education Fall Conference will be held November 13-14, at the Adam's Mark Hotel in Indianapolis. Please mark these dates on your calendar. You will receive registration information the latter part of September. Chad and Phil Lewis, authors of Enterprise Donuts, a business simulation, will be presenting. They authored Enterprise Sandwich Shops, Marketing Peanut Butter, Novel Idea, and The Donut Franchise for Glencoe/McGraw-Hill. I would like more marketing teachers to attend this conference as it is an excellent opportunity to network with other marketing and business teachers. Special sessions will be planned for marketing.

ME Fall Regional Workshops

No dates have been set for the regional workshops that are normally scheduled for September throughout the state. Information will be available in the fall mailing.

Entrepreneurship Bonus Activity

A bonus activity, Business Plan Basics, is enclosed for your use in your business classes. Entrepreneurship education is being promoted as a basic skill. George Gendron, editor of INC magazine said that "the traditional admonition of one generation to the next 'Get a Job', has been replaced with the more complex and bewildering mandate, 'Go out and create a job for yourself.'" Marketing Education has an opportunity to continue to promote entrepreneurship in our curriculum. If we don't do it, someone else will. Use this bonus activity in your marketing classes.

Course Titles Approved

New course titles and descriptions for Marketing Education were approved by the Indiana State Board of Education on Thursday, April 9. We are now awaiting signature from the Attorney General's office. New course titles must be offered in the schools by the school year 2000-2001. However, they may be offered as early as the 1998-99 school year if a school wishes to do so. The new course titles with CIP codes, Classification of Instructional Programs, is listed below.

• Marketing Foundations 08.0708
• Marketing Seminar 08.0708
• Marketing, Advanced (related) 08.0000
• Marketing Field Experiences (co-op) 08.0000

Specialized Marketing Courses

• Entrepreneurship 08.0301
• Fashion Merchandising 08.0102
• Financial Services Marketing 08.0401
• Hospitality, Travel, and Tourism 08.0901
• Sports, Recreation, and Entertainment Marketing

08.0999

• Radio-TV Broadcasting/Telecommunications

09.0701

For a list of proposed course descriptions, visit our web site at www.doe.state.in.us/ocvs/bme.
 
 

ISU Scholarship

The Bobby E. Smiley Scholarship is a $1000 one-year scholarship that is awarded to an entering

freshman at Indiana State University. To be eligible for the scholarship, a student must meet the following qualifications:

• Entering student at ISU for the Fall 1999 semester with a declared major in a business discipline or related field.
• Currently a student in an Indiana Marketing Education Program.
• Be recommended by his/her high school Marketing Education instructor
• 3.00/4.00 high school GPA or higher
• Provide a copy of his/her high school transcript.
• Complete an application in typewritten form.

The winner of the scholarship will be announced during the Indiana DECA State Conference to be held in the Spring 1998. Applications must be completed by November 24, 1998. To obtain an application, contact:

This is an excellent opportunity for a marketing student interested in attending a four-year university. Last week I had the opportunity to attend the ISU Marketing Awards Luncheon where three former DECA/Marketing students received scholarships!

Web Site

For current happenings and the latest updates in business and marketing education, visit our web site at: http://www.doe.state.in.us/ocvs/bme

"There are three kinds of people: those who make it happen, those who watch it happen, and those who wonder what happened."   William Levinson  Which one are you?

 

Office Manners for the New Millennium

Should a male co-worker hold the door for his female co-worker? Is it still appropriate to introduce women first? If you want to handle yourself appropriately while on the job, you need to mind your manners. But with gender equality in today's workplace, what are the rules of business etiquette?

Here they are! These are new rules of business etiquette for the two major areas where you need to mind your office manners: greetings/introductions and helping.

Four New Rules for Etiquette of Greetings/Introductions

• Extending the hand: It used to be that a man waited for a woman to extend her hand, but not anymore. The person who has the higher rank, regardless of gender, should extend his or her hand first.
• Standing upon greetings/introductions: It used to be that a woman did not stand up when being introduced or when greeting others, but not anymore. Like their male counterparts, women should stand.
• Making an introduction: It used to be that a woman's name was said first. Now the name of the person of highest rank is said first. For example, "Mr. Greater Importance, I'd like you to meet Ms. Lesser Importance."
• Using salutations: "Dear Sir" is now defunct as a generic salutation. "Dear Sir/Ms." is technically more correct, but it is impersonal, and it is therefore less effective than a gender neutral salutation such as "Dear Customer." And as a general rule, "Ms." is the preferred term in business, but etiquette dictates that people should be addressed as they are comfortable.
   

The Etiquette of Helping--Six Must Know New Rules

It used to be that men "helped" women in the workplace. But the rules of "helping" etiquette have changed significantly, too. If a man has to pay a woman's lunch bill, carry her packages, and pull out her chair, will he think of her as capable when it's time to promote someone to manage the two million dollar budget?

• Opening the door: Whoever gets to the door first, regardless of gender, should open it. It's always good manners to hold the door for the person behind you.
• Ordering: Men should no longer order for women. Each person should give his or her order to the waiter. If you are the host, you should invite your guest of honor to order first.
• Paying the bill: The host should do the inviting and bill paying.
• Carrying packages: It used to be that a man helped a woman carry packages, whether she needed assistance or not. Today, you should carry packages for anyone who needs or asks for your assistance.
• Coats: It used to be that men helped women, but today, the rule is the same as the one above; help anyone who needs it, regardless of gender.
• Chairs: Women can pull out their own chairs.

Keep in mind, however, that what people choose to do in their personal lives is up to them. A woman may want a man to open her car door for her on a date, and that's fine, as long as it's agreeable to both partners.

Source: Competitive Edge. Pachter & Associates.

Plan Your Week in 30 Minutes

Experts say that you need only 30 minutes to plan your entire week. How to do it? Follow the OATS formula.

O: Objectives. What results do you want to see by the end of the week? Write them down and rank them.

A: Activities. What do you have to do to achieve your goals? List the necessary activities, and put them in sequence.

T: Time. How much time will each activity require? To plan realistically, allow yourself more time than you think you will actually need. This gives you flexibility if unexpected problems develop.