Mission (focus for decisions and actions)
To provide leadership and support for professionals whose work assists individuals, families, and communities in making informed decisions about their well being, relationships, and resources to achieve optimal quality of life.

Vision (clear and compelling catalyst that serves as a focal point for positioning the Association through planning and actions)
Individuals, families, and communities are achieving optimal quality of life assisted by competent, caring professionals whose expertise is continually updated through AAFCS.

Core Values (essential and enduring principles that guide an association, inform decisions and attract members)
Association members:

• Believe in the family as a fundamental unit of society.
• Embrace diversity and values all people.
• Support life-long learning and diverse scholarship.
• Exemplify integrity and ethical behavior.
• Seek new ideas and initiatives and embraces change.
• Promote an integrative and holistic approach, aligned with the FCS body of knowledge, to support professionals who work with individuals, families, and communities.

Strategic Focus (the priority member benefit and product for attracting external customers)
AAFCS provides its members and customers high quality professional development distinguished by its integrative and holistic approach. (Professional development - the ongoing acquisition of education, materials, assessments, and experiences that enable growth and expansion of thinking, ideas, knowledge, and skills)