The Indiana Department of Education, through the Quality Counts, Charter School Program grant is sponsoring a charter school student recruitment, enrollment and retention series of trainings and courses. An expert in the field and Hoosier native, Nick Leroy, President of Bright Minds Marketing, a consulting company that works specifically with charter schools to support student recruitment, enrollment, and retention through marketing and communications is providing the courses and webinars.
For the 2020-2021 school year, an 8-week course will be offered, through which school leaders will learn how to develop their own school enrollment system. The course will consist of 45-minute sessions twice a week, and participants will actively learn and practice skills, strategies, and tactics that are required to build an effective enrollment system for their school.
Please click for a description of the course, A Comprehensive Approach to Driving Enrollment at Charter Schools
Please click here to submit an application to participate in the course. Please note that submitting an application for the course does not guarantee enrollment in the course.
The classes will occur every Tuesday and Thursday at 1 pm. Supplemental office hours will be provided on Friday at 1 pm and participants can book time to discuss issues they may be having with the work. Participants are also free to email the instructor if they have questions at any time. Emails will be responded to within 36 hours.
|Wk of Aug 31st||Wk of Sept 7th||Wk of Sept 14th||Wk of Sept 21st||Wk of Sept 28th||Wk of Oct 5th||Wk of Oct 12th||Wk of Oct 19th|
|Week 1||Week 2||Week 3||Week 4||Week 5||Week 6||Week 7||Week 8|
|Session 1: Tuesdays||9/1 @ 1-2 pm||9/8 @ 1-2 pm||9/15 @ 1-2 pm||9/22 @ 1-2 pm||9/29 @ 1-2 pm||10/6 @ 1-2 pm||10/13 @ 1-2 pm||10/20 @ 1-2 pm|
|Session 2: Thursdays||9/3 @ 1-2 pm||9/10 @ 1-2 pm||9/17 @ 1-2 pm||9/24 @ 1-2 pm||10/1 @ 1-2 pm||10/8 @ 1-2 pm||10/15 @ 1-2 pm||10/22 @ 1-2 pm|
|Office Hours: Fridays||9/4 @ 1-2 pm||9/11 @ 1-2 pm||9/18 @ 1-2 pm||9/25 @ 1-2 pm||10/2 @ 1-2 pm||10/9 @ 1-2 pm||10/16 @ 1-2 pm||10/23 @ 1-2 pm|
|Email:||Any time||Any time||Any time||Any time||Any time||Any time||Any time||Any time|
Please see below for the webinars from Year One and Year Two of the project.
Each webinar will take place on the second Wednesday of the month at 12:00 PM
**The October webinar will take place on Tuesday, October 8th, at 12:00 PM
|Marketing on a Small Budget||September 11, 2019||Bart Caylor
|The Power of Content Marketing||Tuesday, October 8, 2019||Bart Caylor
|Building Facebook Ads||November 13, 2019||Al Laopodis
|Turning your Mission Statement into Marketing Messages||December 11, 2019||Jim Healy
|Developing an Automate Fundraiser for your School via Mailchimp|
|How to Conduct an Audit of your Communication Materials||January 8, 2020||Jim Healy
|Developing your Video Content strategy||February 12, 2020||Trevor Waddington
|Matching your Website against your Audience’s needs||March 11, 2020||Jim Healy
|Creating a Business Outreach Strategy||April 8, 2020||Nick LeRoy
|Google My Business|
|10/16/18||12:00 PM||Foundations of Charter School Marketing|
|Operations: Using data to understand your true enrollment challenges|
|12/11/18||12:00 PM||Operations: Your environment and your customer|
|01/08/19||12:00 PM||Marketing: Inbound marketing and building your culture of marketing|
|02/12/19||12:00 PM||Marketing: Lead nurturing and social media|
|03/12/19||12:00 PM||Recruitment: The school tour|
|04/9/19||12:00 PM||Retention: From first to last day|
|05/14/19||12:00 PM||Retention: Surveys and communication at your school|
|05/22/19||12:00 PM||Bright Minds Session 9: Google Maps|
For more information about this opportunity, please contact Amreen Vora, email@example.com.