Posted: Thu, 11/01/2018 - 2:31pm Updated: Thu, 07/02/2020 - 12:14pm

The Indiana Department of Education, through the Quality Counts, Charter School Program grant is sponsoring a charter school student recruitment, enrollment and retention series of trainings and courses.   An expert in the field and Hoosier native, Nick Leroy, President of Bright Minds Marketing, a consulting company that works specifically with charter schools to support student recruitment, enrollment, and retention through marketing and communications is providing the courses and webinars.

For the 2020-2021 school year, an 8-week course will be offered, through which school leaders will learn how to develop their own school enrollment system.  The course will consist of 45-minute sessions twice a week, and participants will actively learn and practice skills, strategies, and tactics that are required to build an effective enrollment system for their school.

Please click for a description of the course, A Comprehensive Approach to Driving Enrollment at Charter Schools 

Please click here to submit an application to participate in the course.  Please note that submitting an application for the course does not guarantee enrollment in the course.


The classes will occur every Tuesday and Thursday at 1 pm.  Supplemental office hours will be provided on Friday at 1 pm and participants can book time to discuss issues they may be having with the work.  Participants are also free to email the instructor if they have questions at any time.  Emails will be responded to within 36 hours.

Fall Cohort
  Wk of Aug 31st Wk of Sept 7th Wk of Sept 14th Wk of Sept 21st Wk of Sept 28th Wk of Oct 5th Wk of Oct 12th Wk of Oct 19th
  Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Session 1: Tuesdays 9/1 @ 1-2 pm 9/8 @ 1-2 pm 9/15 @ 1-2 pm 9/22 @ 1-2 pm 9/29 @ 1-2 pm 10/6 @ 1-2 pm 10/13 @ 1-2 pm 10/20 @ 1-2 pm
Session 2: Thursdays 9/3 @ 1-2 pm 9/10 @ 1-2 pm 9/17 @ 1-2 pm 9/24 @ 1-2 pm 10/1 @ 1-2 pm 10/8 @ 1-2 pm 10/15 @ 1-2 pm 10/22 @ 1-2 pm
Office Hours: Fridays 9/4 @ 1-2 pm 9/11 @ 1-2 pm 9/18 @ 1-2 pm 9/25 @ 1-2 pm 10/2 @ 1-2 pm 10/9 @ 1-2 pm 10/16 @ 1-2 pm 10/23 @ 1-2 pm
Email: Any time Any time Any time Any time Any time Any time Any time Any time

Please see below for the webinars from Year One and Year Two of the project.

Each webinar will take place on the second Wednesday of the month at 12:00 PM

**The October webinar will take place on Tuesday, October 8th, at 12:00 PM

Webinar Topic Date Instructor Resources
Marketing on a Small Budget September 11, 2019 Bart Caylor
The Power of Content Marketing Tuesday, October 8, 2019 Bart Caylor
Building Facebook Ads November 13, 2019 Al Laopodis
Turning your Mission Statement into Marketing Messages December 11, 2019 Jim Healy
Developing an Automate Fundraiser for your School via Mailchimp    
How to Conduct an Audit of your Communication Materials January 8, 2020 Jim Healy
Developing your Video Content strategy February 12, 2020 Trevor Waddington
Matching your Website against your Audience’s needs March 11, 2020 Jim Healy
Creating a Business Outreach Strategy April 8, 2020 Nick LeRoy
Google My Business    

Google My Business Video

For more information about this opportunity, please contact Amreen Vora,