Posted: Wed, 12/13/2023 - 4:59pm Updated: Thu, 12/14/2023 - 11:19am
Provider: 
Ivy Tech Community College
Provider Description: 

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Course Code: 
5914
Content Area: 
CTE: Business, Marketing, Information Technology, Entrepreneurship
Course Delivery: 
Online
Enrollment Type: 
Non Continuous
Enrollment Deadline: 
August 11, 2023
Course Description: 

Introduces environmental analysis, marketing research, consumer behavior, segmenting, targeting, positioning, branding, product management, price strategy, supply chain management, integrated marketing communications, and market analytics and control. Develop a basic marketing plan.

Credit: 
3
Credit Type: 
Dual Enrollment
NCAA Approved: 
Yes
Contact: 
Andrea McDole
(812) 265-2580 ext. 4145

[email protected]

Cost: 
$561.21 (Prices are subject to change based on the approved Ivy Tech course fee costs.)
Indiana Course Title: 
MKTG 101 Principles of Marketing


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